Hello, I'm Sarah!

I've spent 10 years working across content strategy, SEO, and organic growth. The part I keep coming back to is what makes content actually land with people.

Miro

Translating complex product thinking into content that ranks and resonates. Case study in progress.

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Babbel

Building a content presence from scratch for a Brazilian audience who needed content made for them, not just translated at them. From viral articles to YouTube concepts, this is where I learned what it means to make content with a point of view.

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Clue

Female health is essential and still widely underdiscussed. Writing for Clue gave me the chance to change that, even if just a little. Plain, honest content for everyone with a uterus who deserved better information.

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Berlin loves you

One of my first content gigs in Berlin. A great excuse to dig into the city beyond its klubkultur reputation and write about the side of it that doesn't always make the headlines.

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Project Três

I manage the newsletter and CRM content strategy for Project Três, an initiative that amplifies artwork by local women and brings a gendered lens to economic development in India and Kenya. Work that comes with a real reason to exist.

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I'm a multidisciplinary professional, but if I were to make an introduction, I'd say I love all things digital. I'm a certified design thinker, tech-savvy professional, and passionate about storytelling.

QUALIFICATIONS AND SKILLS

Marketing Strategy by Reforge

Master Professional Course in Brand Strategy by Hoala Amsterdam

B.A. in Visual Arts at Centro Universitário Belas Artes de São Paulo

Foundations in Design Thinking by Ideo U

Working languages: English, Portuguese (native), German, Spanish.
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Get in touch?
Drop me a line: sarahluisa.santos[at]gmail.com

If you're interested in working together, then awesome, let's connect. Or, if you just want to grab a Zoom coffee, feel free to reach out!
I'm also on social media.

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